Deery Brothers Auto Dealership
West Burlington, IA
Klingner & Associates designed the Deery Brothers’ showroom remodel and addition to be a comfortable and relaxing experience for their customers. The customer lounge features over stuffed leather chairs, raised bistro tables, and an outdoor seating area. The showroom fits up to seven vehicles including a full size truck to display after-market products. The increased openness is complimented by natural stone accents, granite counters, and warm cherry woodwork. License plates from around the United States decorate the customer lounge. Five televisions are installed around the showroom. An all glass, air conditioned and heated new vehicle delivery bay is visible from the customer lounge, as well as, views to the service drive and service bays.
The design also takes into account the needs of the employees. The sales managers work together in the sales tower where they can easily consult with one another. From the tower, they have a view of all the sales offices. The sales staff and managers all have unobstructed views of the car lot so they can easily see if a customer needs help. A back hall is provided to reduce the travel distance for the finance managers to the administration office. All three main entrances to the showroom are large enough to drive a vehicle through. The Owner has a view of all three entrances while sitting at his desk. The views were verified using a 3D modeling program.
Besides paying special attention to the views inside and outside the store, design features also include; special exterior glazing to reduce solar heat gain; additional sound insulation for interior offices and conference rooms; LED lighting for reduced energy consumption; and extended structural steel spans for ease of moving cars inside the showroom. The remodeled store will improve the customer’s experience and increase efficiency of the staff.